Why Facebook Training Workshops Don’t Work

I have to get this off my chest. Facebook Training Workshops Do Not Work. Period. I know because I ran a few trials with my clients before abandoning the idea and launching this site as an alternative.  .

I get why they seem like a good idea in principle, but the whole principle is flawed. Let’s use a 2 hour workshop with 8 attendees and 1 or two tutors an an example. 

First up, it’s impossible to make a workshop relevant for every person in the room.

Simply Impossible. Each of businesses operate a little differently and have their own specific objectives. Some will be B2C, some will be B2B. Some offer their services and products locally, some nationally and some internationally. Some have an ecommerce website and want to sell products. Some focus on events. Some are looking to increase sales enquiries and others want to book appointments. The list goes on and on.

This is the core reason that training workshops do not work. How can any workshop trainer make it work for all of the individuals in the room? So they have to aim at the lowest common denominator and talk theory about the basic generic features. This is usually delivered using a power point presentation, with a handout given when you enter the room. They’ll call this “a work book” and get you to write down the stuff that they couldn’t fit in the slides. Bah!

8 People In 2 Hours.

If they were to spend 1 to 1 time with each attendee, you’d get 15 minutes each. What do you do with the other 1 hour and 45 minutes? Twiddle your thumbs? Chat with other attendees that don’t know what they’re doing either?

That’s enough for now.I’ll keep coming back to this article and adding more when I get some free time.